A long time ago now there was a great online seminar on Etsy about how to value your business with Tara Gentile and Megan Auman called ‘The Art of Pricing for Profit’. I have recommended this to many people and it really does apply to anyone running their own business, but especially creatives.
Tara talks about aligning your business with your values and how to make sure you are giving yourself a fair wage for your work. The talk had a huge impact on how I thought about both selling and buying. All of the talk was helpful but the bit that really stuck with me was talking about how easy creative things can be to those of us who make/sell them. If you’re watching the video this starts at 15.15.
What is easy to you, what comes naturally and beautifully to you is ugly, difficult and downright nasty to someone else.
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.
Which is a very smart way of remembering how dull the world would be if everyone had the same talent. Not everyone is able to do what comes easily to you and it’s important to understand the value that others place on your work as well as the values that drive you to do it in the first place.